I've asked this question many times...and here's another opportunity to re-evaluate your station's commitment to making your website "listener-friendly", interactive, and plugged in.
It's Thanksgiving week. Does your website reflect it? Visual imagery and appropriate content is the first step. How about some secret video tips on how to cook a turkey? This could be sponsored---or even created in cooperation with your local grocery store or a restaurant. It's content that can easily be plugged on the air---and sound completely in sync with the listeners. Who wouldn't want some secret tips, new recipes, etc.?
Create an opportunity for listeners can share their own secret tips and recipes, screw-ups...or take it in dozens of different directions.
The goal is to create (or borrow) content they actually care about. If you truly want to speak to your 35+ female country listeners...talk THEIR talk. If you want to talk to the teens, be sure to jam all the Hannah Montana, Taylor Swift gossip and videos that you can on the site.
